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1940 - 1948. The first McDonald's logo was very minimalistic, yet stylish and with a professional touch. It stated "McDonald's" in serif, italicized font. The second line had "Famous" printed in all uppercase letters and featured a basic, sans-serif typeface. For accent, it had two parallel lines going horizontally on the right.
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The McDonald brother s introduced the Golden Arches logo in 1953 at an outlet in Arizona. There is a fascinating history behind the trademark. Originally, a single yellow arch was used as an architectural element of McDonald's outlets. Only much later, already in the 60s, a double-arched "M", initially overlapped, was introduced, in.
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This logo design was made by Jim Schindler, the head of construction and engineering. The time between 1961-2003 was a time when McDonald's logo design went through several transformations. Finally, in 2003, the company chose a final logo design, which is used till today. The simple use of the golden arches was the highlight of the logo.
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Conclusion. McDonald's logo design is iconic but the logo started its journey on a humble note. In the beginning, the logo was a bulky black and white cartoonish figure of a chef. Then, it was transformed into a letter M, which stands for the company's name. The letter M was designed to look like arches in yellow.
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The McDonald's logo, with its iconic Golden Arches, is more than a fast-food symbol; it's a global emblem representing quick service, affordability, and a unique dining experience. This logo, recognized by billions, has a rich history that mirrors the evolution of one of the world's most successful fast-food chains.
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Changes and Evolution of the McDonald's Logo. The owner of the company was never truly satisfied with the McDonalds logo, so over the next decades it had to go through a few cardinal changes. First, he combined the arches in one letter "M" and erased the line passing through them. Thus, the company name has already been included in the logo.
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In 1948, after the restaurant became a hamburger joint, the logo was updated to reflect. the change. The new McDonald's logo featured some similarities in structure to the old 'Barbecue' one. For instance, it was three words stacked vertically, with 'famous' having the smallest typeset and being positioned in the middle.
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McDonald's joined the fun and now Zugay's logo is part of its social media images. Zugay's reasoning for the new McDonald's logo was because the "M" looked like knees and she thought that it was too suggestive. Instead, she put the emphasis on the "O.". Her hopes is that maybe McDonald's would add some onion rings to the menu.
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It was only natural that the arches would become part of the corporation's logo. The original McDonald's logo featured the golden arches over the name McDonald's in black lettering. In 1975, McDonald's placed a red background behind the golden arches. This was in keeping with McDonald's trademarked colors of red and yellow.
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It was a design that every customer would remember. But it was only in 1961 that team McDonald's decided to make this design the face of their brand's logo. This was the same year that McDonald's was sold to Ray Kroc, who sought help from the president of McDonald's, Mr. Fred Turner, to sketch the logo for him.
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McDonald's is more than 50 years old and its image has evolved over time to meet different needs. Despite what you may think, McDonald's first logo was not a yellow M, but a smiling man whose head was a hamburger. Named "Speedy", he represented the fast service at the restaurant. Truth be known, it took a long time to get the burgers to the car.
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Speedee along with the golden arches became the distinguishable representatives of the McDonald's brand. Speedee appeared on store signages, takeaway packaging as well as in print ads promoting the brand until the 1960s. The below image shows one such vintage ad from McDonald's featuring Speedee in the packaging.
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1953-1961. The restaurant's name was shortened to McDonald's in 1953. McDonald's Corporation was founded on April 15, 1955, and this became the company's first logo. Despite being replaced in 1961, this logo was still used in some commercials until 1968. In 2021, this logo was revived in Japan for vintage packaging to commemorate the 50th.
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The Evolution of the McDonalds Logo. The Mcdonald's logo has changed several times over the years. The first logo design was in 1940. When the '60s came around McDonald's wanted to simplify their logo and work on branding the business. Choosing the golden arches as the logo was brilliant and a key move to brand the fast-food restaurant.
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1953 - 1968. On the eve of Ray Kroc's fast-food restaurant career, the logo underwent another major transformation. The word "McDonald's" appeared on it, written in bright red. The font is uneven and slanted. The image of a cook in a circle remained on the logo, and the inscription "Coast to Coast" was added to it.
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Wait a minute, is McDonald's teasing a new logo? By Kerrie Hughes. published 11 January 2023. The fast food giant can't possibly be rebranding its famous Golden Arches, can it? Love or hate them, McDonald's golden arches are arguably the world's most recognisable logo. And the thought of them being no more is weirdly, well, unsettling.
